Would you want a batter way to manage all of your blogsthat use WordPress software? Then you might want to consider using a WordPress Manager, a blog management program that has several major features which are all geared to help you in centralizing the management of your blogs within your blog network.Everyone knows that managing a WordPress blog is usually one manually and one my one using the internal dashboard. But with WordPress Manager, you can access all your blog’s dashboards as long as they are using WordPress software. This will make things a lot easier for you when managing your blogs.It’s also important to point out that apart from managing blogs; a WordPress Manager is also capable of other things as well. For instance, you can actually create blog domains that automatically have WordPress software installed into them. Not only that but you would actually have the most recent version of WordPress installed to your blogs. This ensures that all of the blogs that you create will use a uniform version of WordPress along with the benefits that come with that version such as higher security measures.Also, if you’re aware that some of your blogs are using outdated versions of the WordPress software, don’t worry because a WordPress Manager gives you the capacity to upgrade all of your blogs to the current version of WordPress. And it automatically upgrades all of your blogs once a new version of WordPress gets released. Basically, once you’ve set the WordPress Manager to do that, you can then focus your energy into doing other things such as creating content for your sites.Now you’ve seen how it easy it is to work with blogs and websites that use WordPress software when you use a WordPress Manager. However, there still other major benefits that you can get from using this powerful program.These are some of those benefits:1. Total Control of Blog Activities – With a WordPress Manager, you have total control over all activities happening in your blogs. You can create and manage content, upload WordPress themes and plugins that you’d want to use for your blogs, manage comments and feedback and even view real- time site statistics. The main point here is that you have the capacity to oversee and you have the control.2. Less Stress – With a Blog Manager, handling websites based on the WordPress software becomes simple. In fact, this translates into lesser stress for you since you have a system allowing you to manage your blog network. You’ll worry less about updating your blogs if you use this program.3. Increased Efficiency – The whole point of using a system for managing your blog networks is to improve overall efficiency. Since a WordPress Manager points out all of its internal functions in a very simple manner, you’ll realize what ever target goals you’re aiming for is reached without wasting a lot of energy. Whether it’s boosting traffic to your sites or distributing content through all of your blogs and the like all of that can be done efficiently through a WordPress Manager.So, if you’re still not convinced this program is an effective system for managing blogs that use WordPress software, I recommend you start using a WordPress Manager to see all of these benefits for yourself.
Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.Fail to understand the audienceYour audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.Using Influencer Marketing in the wrong influencers/channelYour marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.Expecting results in a short period of timeIf you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.Forgot to use the AnalyticsUsing analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.Failure in conveying expectations with your influencersUpon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.Focused on the wrong KPIsInfluencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.Avoided this strategy because you failed “once”Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.Neglected the call to actionBefore you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.Chosen an inappropriate agency to manage influencer relationshipInfluencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.Misapprehension of Influencer Marketing processIf you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.
Many people who start a home based business are not successful. The reasons why people fail will differ from person to person. I want to have a closer look at the theories of motivation to analyse some of the reasons for failure.Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” – Dr. Martin Luther King Jr.Due to the structure of this industry, most of the home based business owners do not employing other people on a full time basis. They do not report to a boss on work progress on a regular basis, they do not interact with fellow workers on a daily basis as people working fulltime in a formal job do.The motivation is totally different for the home based business owner. We must understand it to be optimally motivated every day in this environment.Quite a lot of the people become involved in a home based business programme due to good salesmanship and not after they have done their homework. They have high expectations of making big bucks quickly, without much effort or work and study.False Assumptions About Motivation And The Home Based BusinessMany people believe that the motivation of people is only money and biological drives like hunger.Studies have proven that the ability of money to provide motivation is very limited. It is only motivating people when they have a relatively small, simple task to perform over a short period of time. The more complex and long term the task is, the less money will be a true motivation factor.Having a good lifestyle or the ability to travel and see the world will be considered by many people as nice to have. The big question is whether it will really motivate somebody to perform and work hard over time on a daily basis.Most of the people that join a home based business group are motivated to join because of the guru or salesman telling them about the new lifestyle and the big money they can earn. The problem is that motivation does not last. It is not enough or a good enough motivating factor to keep that individual slogging and working hard every day.I believe the fact that the real motivation of people is not being understood well enough in this industry by the gurus is one of the main reasons why so many people join but are not successful in making the big bucks that can be made with the programme.Newer Theories Of Motivation And The Home Based Business OwnerPeople will not be motivated in their daily task if their basic needs are not satisfy. Their basic needs are not necessarily the potential better lifestyle or big bucks on some future date.People are only motivated in the long run if they are doing something that is their passion or that interests them, something that they feel is meaningful. They must have a feeling of being part of a community. They must work for, be part of, and believe that they are working towards something much bigger than themselves. They must build a legacy. This legacy is not the life on the beach or travelling.Understanding these true motivational factors of people is missing in the marketing strategies of most home based business owners when they sell their product and try to motivate people that have joined their team. Let’s have a closer look at them.Autonomy And The Home Based Business OwnerOne of the big motivational factors for people is autonomy. This is the beauty of the home based business. This is the kind of job somebody can do where he does have absolute autonomy. He has control over his time, tasks, techniques and the people he wants to work with. He does not have a boss to report to.The home based business owner has complete autonomy over everything he does. He must develop his own business plan, set his own goals, develop his own time scales, decide for himself on his training programmes, and have his own daily plans.I believe the importance of this as a motivational factor is not being used properly in this industry. Reasons for failure are due to the fact that many people starting out in this industry do not understand all the basic processes involved in planning a business and managing it on a day-to-day basis. More assistance is needed to assist home based business owners in this.Mastery”We are what we repeatedly do. Excellence, therefore, is not an act but a habit.” – AristotlePeople are motivated if they feel that they have learned something, have developed a new skill, applied that skill successfully, and are making progress in the development of their own abilities. They must see and feel the progress. They must be able to measure and evaluate their progress regularly. The athlete preparing for a big event has a training programme. He knows where he wants to be on a specific future date. He is planning his daily exercise programme and is monitoring his progress regularly. That is the only way he can be assured that he will be in top physical form and mental state on the day of the competition. He is being motivated daily during the slogging period of exercise and preparations because he has a dream, a goal, a plan are taking action, monitor his progress daily and give him feedback on the progress.The same principle applies to the home based business owner. He must know what he wants to achieve. He must have a plan on how he wants to get there and he has to monitor his progress daily.There is so much knowledge that a home based business owner has to master and learn. He can be overwhelmed by that. He might not have a plan and priorities. By taking small steps every day he will not be motivated daily to keep on taking action and to work towards his goal. He will lose interest.PurposeMoney or profits have a limited ability to motivate people. We are motivated in the long run if there is purpose in our life. We want to belong also and be part of a bigger community. We want to contribute to others. We want to find meaning in life. In his theories of motivation, Maslow called it self-actualisation. There must be a purpose bigger than ourselves in life.I believe that in the home based business industry this is not getting enough attention. People are losing interest and becoming demotivated because the emphasis in the industry is on the “self”; my lifestyle, my travel, the way I want to spend my time, I do want to earn big bucks fast.We must develop a way to motivate people by giving them a bigger purpose in their lives that they can work for or be part of. Every day they must feel that through their daily actions or work, they will improve their own financial situation, but they will also contribute towards the lives of other and build their legacy.The home based business must look at the integration of social entrepreneurship as an integral part of the industry. We must also develop ways to support and motivate people working with us.The Lessons For The Home Based Business”A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” – Tony RobbinsIt is a science to motivate people and keep them motivated. In the home based business programme, there are too many people who start but lose interest after some time. The rate of failure is too high. If failure is being defined as people not achieving in the industry what they believed they could or should have achieved, the real reason for this must be determined. My view is that the importance of the correct application of the basic theories of motivation is not being applied correctly in the industry.The nature of the home based business lends itself to apply the theories of motivation much better. The environment to motivate people is much better than in the more formal work environment. By applying some of the theories of motivation in our business, we will make more people successful and in the process everybody working together will be more successful.Join our team and we will keep you motivated. Your success is our success. You can reach the sky if you dream-it-plan-it-do-it daily. It will not happen overnight but remember it is a journey to your goal, not a happening.Let us work together to make you successful.